In her keynote speech to University of Iowa Phi Beta Kappa inductees on April 27, 2025, Dr. Michelle Voss, director of the Health, Brain & Cognition Lab, reminds students "we often live on autopilot, with our self at the center of the world, without noticing the currents in the world around us. The current is both so obvious and so invisible. We can get so used to our routines and pulled in the tides of social media that we forget we have the power to choose how we think and live."